I’ve been following Tindie for over a year now. It was founded by Emile in an interesting way. He posted the idea for Tindie on Reddit and after receiving a few positive responses he decided to build it. Two years later, Tindie is doing well, really well.
Over the past two years, Emile and other Tindie employees heard the same two things over and over again. From the Tindie blog:
For customers, it is difficult to find products with so many in such broad categories
For sellers, it is hard to list products because a product could easily go in multiple categories
Today, Emile and the Tindie has acted on this feedback by introducing markets.
With markets Tindie is getting rid of traditional categorization techniques and empowering any Tindie community member - customers and sellers alike - to create their very own categories. I just created the Drone market, and could use some help unlocking it.
Every market has market moderators. Market moderators have the ability to remove products, and edit the market.
By putting the control into the hands of the community, Tindie has empowered for community members to be their very own merchandisers and tastemakers.
Sellers who want to distinguish themselves can create their very own market, or even partner with sellers with similar products to form a coalition.
Customers that have a particular interest for a specific type of product can easily create a new market, which in turn could attract new sellers and products.
I think there are huge benefits in the type of collaboration and power that Tindie has given to its community. There’s no doubt in my mind that it could be a bit harder to manage, but the results also have the potential to be extraordinary.
It’s only fitting that Tindie markets are very similar to Reddit, the platform where the idea for Tindie was initially conceived. By drawing inspiration from Reddit and how Reddit thinks about community I think Tindie has paid homage to Reddit in the best way possible.