“I asked what a teacher’s salary was. $100 per month. So I went to an ATM and bought them a second teacher for the next year.”
“Customers are no longer just consumers; they’re co-creators. They aren’t just passive members of an audience; they are active members of a community. They want to be a part of something; to belong; to influence; to engage. It’s not enough that they feel good about your purpose. They want it to be their purpose too. They don’t want to be at the other end of your for. They want to be right there with you. Purpose needs to be shared.”
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Mark Boncheck on shared purpose. This speaks to what we’re looking to accomplishing at Shapeways with our customers.
http://blogs.hbr.org/cs/2013/03/purpose_is_good_shared_purpose.html