Today Gillian and I took a visit to urgent care. She went to bed with really bad pain in her hamstring and when she woke up, it was worse. We wanted to make sure we ruled out all the possibilities and get confirmation that it was a muscle strain and not something worse. We decided that CityMD was the most convenient and logical choice.
At CityMD the options of what are available are limited. We both forgot about this. It’s basically a doctor’s office so outside of very strong Ibuprofen you’re pretty much out of luck.
After waiting several minutes, a couple of Ibuprofens, waiting several more minutes, and some inspection of Gillian’s leg we left CityMD with four prescriptions. After getting home I went to a pharmacy, got the prescriptions filled, and finally Gillian could take something to ease the pain and relax the muscle. It was 11, we had arrived at CityMD a few minutes after nine. It took two hours, two cab rides, and a quarter mile walk to get Gillian what she needed.
I recently watched a sci-fi show called Black Mirror and a particular scene in one of the episodes stuck with me. (Spoiler Alert - kind of) The plot is that everyone has a a small device implanted in them that records every second of their life, and allows them to watch it again. You can get a better idea of what I mean by watching a small clip of the episode here.
During this episode a character has been drinking and gets into his car to drive off. Before starting the car the device informs him that he isn’t in a condition to drive and if he does drive he won’t be covered by his insurance (doesn’t specify auto or health). Brilliant.
A person’s choices and current state help inform the insurance company of how to best provide a service. Now what if that insurance company was a full stack healthcare company?
Sync your Fitbit with your healthcare company so they can get a sense of how much you exercise. It’s proven that exercise leads to a healthier lifestyle so the healthcare company lowers your premium.
You’re in pain? You launch your health care’s app on your smartphone and are instantly connected to a doctor. A few minutes later the medicine you need is on its way right to your doorstep.
I don’t pretend to think that creating a full stack healthcare provider would be easy but it would be unbelievable and absolutely necessary. But it does make sense that your healthcare would be a controlled and great customer experience.