murketing:

The message of Talk to Me is that designers today cannot just think of form, function, and meaning. They also have to think of script. Now, as a designer, you really have to think of how those objects are going to interact with people. Of course, this comes naturally to interface and interaction designers, but not as much to product designers or furniture designers—but they all have to learn that this is what’s necessary today.

(via Rhizome | Talk to Her: A Conversation with Paola Antonelli)