What is the one thing that you absolutely need to continuously develop and advance a company? People. But not just any type of people the best type of people. The type of people which will suit your company and will help elevate it to the next level. People who will share the same beliefs and passions you hold about your industry. So how do we go about finding said people? By listing responsibilities, requirements, and skills.

Every single day at Toy Studio I find myself using different skills I wouldn’t be using at Toy Studio. My responsibilities? They’re dynamic. They fit whatever is needed at the time. Requirements? I’m required to do amazing work and not let my co-workers down. So what about the job description helps me get the best candidates possible for this position? None. I am trying to reach out to a massive unknown audience looking for one specific person that I want and in turn, a lot of people are looking at my job posting asking themselves if this company would be the right fit for themselves. 

Now let’s say I post a tweet about needing to hire someone that is specialized in a certain field. My tweet gets re-tweeted by my followers, which might be re-tweeted again (or not), and with luck it might hit someone who is specialized in a certain field and might be looking for a new opportunity. There’s now a trail of information breadcrumbs that can lead that candidate right to me. They can now read about me, see what kind of interests I have, and what type of person I am. Additionally, they could potentially ask our mutual followers about me and the company. If they reply to me saying that they’re interested now I can go ahead and look them up and see if they would be a right fit for us (Toy Studio) before I even talk to them about the position. A lot more relevant than posting on a job board. 

Is the process I described above on Twitter flawless? Absolutely not and I would love something better, but it’s a start. In fact something which I mentioned to a buddy of mine who will be soon working at Facebook was, “You guys should have a Jobs section.” The best referral, the best way to find someone you are looking for is through the people you already know. LinkedIn tries to accomplish the “network” effect but still relies on the age old job descriptions. So if you’re an entrepreneur this could be a startup opportunity! Building the recruitment service of today. Now you just have to hire a team to build it. Good luck.