“Clients are encouraged to just “drop by,” to be fitted and welcomed in. You can walk out the door with your clothing. Great system.”
The Trunk Club - by Trevor Gilbert of Pando Daily
Having met some of the Trunk Club people for myself at Tech Cocktail in Chicago I can say that this is truly what they encourage. Now imagine if Trunk Club had a lot more foot traffic and an already established household brand as many department stores. Rather than going through the chore of purchasing new clothes you were to go through the experience of never having to worry about it ever again. And, for that matter if you ever wanted to change some things up or needed to talk to someone you could just drop by your local store to talk to your assistant.
Trunk Club is exactly what every high-end department store needs. A subscription personal shopper service. Visiting the department store becomes more of a service experience, something special that when you do visit it is out of desire and because you are worth it. With Nordstrom’s acquisition of Haute Look I can only imagine that Trunk Club is already in someone’s sights.